- Master Certification in Etiquette Coaching
Three-Day Elite Programme
Lead at the highest level. Build a respected, scalable etiquette coaching practice. Earn international credentials and join an exclusive network of peers.
- Who it’s for
Certified etiquette professionals who want to:
- Grow a distinctive, profitable coaching practice
- Secure international recognition and credibility
- Develop a clear market position and niche
- Strengthen delivery with mindset and EQ
- Create a repeatable business model and client journey
What you’ll achieve
- A confident, market-ready value proposition
- A defined niche and territory map
- A simple marketing engine you can run each week
- A pricing model and offer suite with margins
- Professional client workflows and documents
- Stronger presence, clarity and resilience as a coach
- The British School of Excellence Master Certification, CPD and ILM credentials
- Exclusive Ambassador Membership in the TBSOE Alumni Network
Delivery and Format
- Duration: 3 days
- Self-paced online learning with monthly workshops
- Format: Workshops, live clinics, toolkits, and guided implementation
- Class size: Limited to protect interaction and feedback
Certification
- The British School of Excellence Master Certification
- CPD Certification
- ILM, part of City and Guilds
- ILM Certification
- Exclusive Ambassador Membership in the TBSOE Alumni Network
Subjects Covered
- Mindset – Confidence building, motivation, resilience under pressure
- Territory Mapping – Define your audience, identify niche markets, position against competitors
- Time Management – Design your calendar, structure client workflow, balance priorities
- Emotional Intelligence – Self-awareness, empathy, client interaction under stress
- DISC Profiling – Use personality styles to improve communication and outcomes
- Marketing Your Coaching Practice – Brand positioning, content planning, partnerships, media presence
- Business Management – Pricing, sales conversations, contracts, financial planning for growth
Three-day agenda
- Day 1
Positioning, Presence and Mindset
- Welcome and goals
- The elite etiquette coach standard
- Mindset for high performance
- Confidence, boundaries and energy management
- Territory mapping
- Define your niche and promise
- Competitive scan and gap analysis
- Offer architecture
- Design a clear ladder of services and outcomes
- Practical clinic: Write your positioning statement and test it in the room
- Day 2
Marketing Engine and Client Experience
- Time management for growth
- Design your ideal week, protect focus time
- Marketing your practice
- Brand story, content themes, weekly rhythm
- Partnerships and media
- How to pitch, package value for partners
- Digital presence
- Website essentials, lead magnets, email nurture sequence
- Client journey and EQ
- Discovery to renewal, scripts that set expectations, EQ for de-escalation
- Practical clinic: Draft your 90-day marketing plan and content calendar
- Day 3
Sales, Pricing and Operations
- Pricing and profitability
- Set fees with confidence, packages, payment terms, margin checks
- Sales conversations
- Consultative calls, objection handling with grace, follow-up rhythm
- Contracts and compliance
- Proposals, agreements, policies, finance dashboard
- DISC in practice
- Adapt coaching and sales style to each profile
- Personal presence and delivery
- Voice, clarity, authority (on-camera and in-room)
- Capstone: Live practice – 10-minute positioning pitch with feedback
- Personal action plan and milestones for the next 90 days
What You Receive
- Master Certification on successful completion
- Templates: proposals, contracts, discovery call script, intake form, feedback form
- Toolkits: pricing calculator, marketing calendar, finance tracker
- DISC resources: quick-reference and coaching prompts
- Media pack: partnership pitch materials
- Alumni benefits: Ambassador badge, referral opportunities, peer community
- What happens next
Once certified, you can:
Entry Requirements
- Current etiquette certification or equivalent experience
- Commitment to complete all live sessions and the capstone assignment
How Assessment Works
- Active participation across all sessions
- Submission of a positioning statement, offer suite, and 90-day plan
- Capstone presentation with assessor feedback
After the Programme
- Monthly accountability check-ins
- Access to alumni masterclasses and partner opportunities
Ready to elevate your career
Take the first step toward certification.
Join the three-day programme and become a confident, accredited Children’s Etiquette Coach.
- [email protected]
- +44 755 388 5492
- www.thebritishschoolofexcellence.com