BUILDING CONFIDENCE – CHANGING LIVES
Train The Trainer Live, In-Person
Unveil the Ultimate Spa Retreat & Professional Development Fusion
Refine Your Presence. Elevate Your Skills. Recharge Your Soul.
Presented by The British School of Excellence
In-Person:
TBA
excl. VAT
Live, Online:
£4,995
excl. VAT
- Course Duration: Seven days
- Time: 10am to 4pm EDT
- Type: In-person group course
- Location: Jacksonville, Florida, USA
- Date: 15 - 21 November 2025
Secure your place today
Course overview
Escape to Luxury at Ponte Vedra Inn & Club
Nestled in the heart of Jacksonville, Florida, discover a week of unparalleled relaxation and professional growth at our exclusive spa retreat and internationally triple-accredited Train the Trainer programme by The British School of Excellence. From November 15 to 21, indulge in a transformative experience where wellness meets career advancement.
Join us live and in-person this November at the Ponte Vedra Club and Inn, Jacksonville, Florida, USA — or connect online in our immersive hybrid experience — for our world-renowned Train the Trainer programme.
This is more than a course. It’s your path to becoming an internationally certified Etiquette Coach, accredited by:
- The British School of Excellence
- CPD Standards Office
- ILM, part of City & Guilds
Led by founder Philip Sykes and an elite team of experts, this seven-day journey equips you with timeless knowledge, powerful coaching tools, and a global network of professionals who embody excellence.
If you believe in the transformative power of etiquette, now is your time.
Your Retreat Itinerary
- November 15-16: Arrive in style with a welcome cocktail and settle into the luxurious Ponte Vedra Inn & Club. Enjoy a day at leisure to explore the full-service spa, championship golf courses, and pristine Atlantic beaches.
- November 17-21: Immerse yourself in our renowned Train the Trainer programme, running daily from 10 am to 4 pm. Gain insights and certifications that set you apart in etiquette, leadership, and personal development.
Luxury Beyond Compare
• Ponte Vedra Spa:
Step into serenity at the region’s largest spa, offering over 100 rejuvenating treatments, private suites, and state-of-the-art facilities including steam rooms, saunas, and Jacuzzis.
• Recreational Paradise:
Indulge in 36 holes of golf, 12 Har-Tru tennis courts, and beachfront bliss with complimentary access to sister property, The Lodge & Club Ponte Vedra Beach.
Why Attend?
• Professional Advancement:
Acquire internationally recognized certifications in etiquette and personal development, enhancing your career prospects and professional presence.
• Unparalleled Relaxation:
Rejuvenate body and mind with world-class spa treatments and exclusive access to premier recreational amenities.
Join Us in Jacksonville
Embark on a journey where relaxation meets career elevation. Secure your place at the Ponte Vedra Inn & Club for a week of luxury, learning, and personal growth. Don’t miss this opportunity to redefine your path to success.
- November 15 – 21, 2025
- 3 prestigious certifications
- 9 expertly curated modules
- Alumni community in over 60 countries
Spaces are limited. Book your seat at the table today.
This course is for you if:
- You would like to help other people be the best versions of themselves.
- You believe that the power of etiquette and manners can transform people’s mindset, confidence and, ultimately, their destiny.
- You want a flexible career that allows you to choose your own hours and schedule.
- You want to connect with like-minded people who share your interests and values.
- You want to be able to deliver etiquette training with confidence to adults, children and businesses.
You will learn the following while attending the 7-day live programme
Live participation with delegates; networking opportunities: break-out rooms, activities: daily course materials; bonus materials; guest speakers and plenty of opportunities to ask questions.
Module 1
Understand the principles and importance of etiquette and manners, what it is, why it is so important, and its correlation with The Golden and Platinum Rules
Master the essential fundamentals of meeting and greeting
Develop your skills for making effective introductions and small talk
Understand the fundamental principles of holding effective conversations, as well as topics to avoid
Learn how to deal with uncomfortable situations and conversational gaffes diplomatically
Cultivate your networking skills and learn how to make positive and lasting impressions when meeting people for the first time, especially when attending an event on your own.
Module 2
Refine your soft skills to improve morale and confidence among employees to promote greater productivity.
Perfect your networking skills and ensure that you make a good impression by effectively using the 3 C’s approach.
Develop techniques to help you deal with nervousness when confronted with various business scenarios. Master the finesse of using your business card as a strategic tool when networking and meeting potential clients, business partners and employers.
Enhance your knowledge of international culture and local protocol to avoid embarrassing or awkward situations when travelling to other countries for business or when dealing with international clients
Develop an understanding of the critical business and cross-cultural sensitivities to ensure that you give gifts to clients that are well received and appropriate
Recognise and understand the diplomatic rules of engagement when communicating on social and digital media, emails, and texting platforms
Tools and guidelines on how to deal with the job interview process so that you can maximise your career advancement opportunities
Module 3
Enhance your understanding of Western-style place settings, both formal and informal; correct use of the napkin; techniques for using and gripping cutlery correctly; and the placement and use of various types of glasses
Guidance and tips on how to conduct yourself in an exemplary manner at the table so that you create a lasting, remarkable impression
How to eat different types of foods, including those which are problematic or unfamiliar
Raise your awareness about the do’s and don’ts of fine dining to avoid embarrassing situations which could tarnish your social standing
Develop your understanding of protocol and hierarchy at dining events and special occasions
Learn about the five most commonly used types of menus and how to use them effectively
Discover the origins of Britain’s most quintessential social custom – Afternoon Tea – and learn all about the celebrated ritual: etiquette; how to drink and serve tea impeccably; the differences between High Tea and Afternoon Tea; and how to set up the snacks
Learn indispensable skills that will make you an extraordinary host or hostess
Module 4
A briefing session on your assignment requirements and examples of relevant materials.
We will cover the following topics to assist you when preparing to become a coach:
– How to structure your training
– Developing purpose statements and learning outcomes
– How to set learning objectives
– Delivery and activity planning
– Attitude, mindset, and key areas to focus on when delivering training or coaching
– Examples of lesson plans and feedback forms
– Basic marketing and principles when starting your new business
Module 5
Explore the various programme options suitable for teenagers and young adults, the benefits of etiquette training; suggested course structure; age-appropriate activities including audio-visual material, role-play exercises, written assignments, quizzes and think tanks
Learn tools and techniques for keeping children and young people engaged and dealing with disruptive students
Module 6
Refine your deportment, poise, and posture skills
Gain insights into the key fundamentals and essential tools of how to project a positive image
Learn about different dress codes, the occasions they apply to and how to put them into practice
Understand the importance of clothing, accessories and grooming in creating a favourable first impression
Bonus Module A
Emotional Intelligence
We will cover the essential understanding of emotional intelligence, including self-awareness, self-regulation, motivation, empathy, social skills, emotional recognition in others and adaptability.
Bonus Module B
DISC Personality and Behavioural Assessment and Mini Workshop
Embrace a transformative journey of self-discovery through the utilisation of the DISC model. Uncover your distinctive blend of four behavioural styles, gaining profound insights into effectively understanding and adapting to the styles of others. The outcome is an elevation of communication skills, facilitating effective interactions and fostering mutually beneficial relationships across various domains, including team dynamics, sales, leadership, and personal relationships, which will help you to become an intuitive coach.
Bonus Module C
Marketing and Business Basics – how to start your coaching practice successfully
Gain a foundational understanding of essential elements for launching a thriving coaching practice. The discussion will cover key topics such as identifying target markets, crafting compelling marketing strategies, and leveraging effective communication techniques. Participants will learn practical insights on building a strong online presence, establishing a unique brand identity, and navigating the initial stages of client engagement. With a focus on blending marketing principles with fundamental business strategies, this talk aims to equip aspiring coaches with the knowledge and tools necessary to embark on a successful and sustainable coaching journey.
"Attending the Train the Trainer course at the British School of Excellence was a transformative experience, thanks to the remarkable coaching led by Philip Sykes and the incredible support from Leanne and the team. It far exceeded my expectations, blending etiquette, emotional intelligence, and life coaching into a comprehensive package for self-improvement. The course was not only informative but also engaging, leaving me inspired and looking forward to further learning."
Course Overview Brochure
Train The Trainer Live, in Jacksonville
Why You Should Attend This Course
Why choose the British School of Excellence?
- We are the only organisation in the industry to be accredited by CPD, ILM (part of the City & Guilds Group) and Investors in People.
- You will become part of a global network of 200+ etiquette consultants with access to our members-only alumni platform.
- You will get practical hands-on advice to make your business a success from day one.
- You will gain in-depth knowledge about all aspects of etiquette.
- We can offer flexible payment plans to enable you to spread the cost of the course over 3-6 monthly payments.
Founder and Principal of The British School of Excellence, with over 20 years of experience in the etiquette and coaching industry.
– Discounts on coach development skills and refresher courses
– A monthly group coaching call with guests from The British School of Excellence
– Q & A sessions with Philip Sykes and the team to support you with any questions you may have
– Exclusive articles, advice, and tools
– The opportunity to network with other coaches around the world
– Invitations to attend online social networking events
– Ongoing articles on personal development
– The promotion of books authored by members of the Alumni Platform
– Recommended reading list
– Links to websites with relevant articles
– YouTube videos – TBSOE list and links to relevant videos
– Guest appearances on USA Global TV Etiquette Show
– High Performance coaching
– Business coaching
– Image Consulting
– Voice Coaching, public speaking and presentation skills
– Marketing support – brand development, assistance with marketing plans, website design, maintenance, and social media plans
– Subscription to the “Hop on, Hop Off” exclusive Alumni Community offer where you can attend live, online training presented by The British School of Excellence, at your convenience and as often as you like during the year at a special, discounted rate
LEARN NEW SKILLS
Experience this live course in person, in Jacksonville
TBA
£4,995
excl. VAT
- Course Duration: Seven days
- Time: 10am to 4pm EDT
- Type: In-person group course
- Venue: Ponte Vedra Inn & Club, Jacksonville, Florida, USA
-
Upcoming date:
15 – 21 November 2025
Secure your place today
Train The Trainer Live, in Jacksonville
On completion of your final assignment, you will receive a certificate from the CPD Standards Office in the UK, a certificate from ILM (part of City & Guilds) and a certificate from The British School of Excellence.
Would you like to ask any questions first?
We will be more than happy to explain everything in detail.
Experience this live course from the comfort of your home, via Zoom
£4,995
excl. VAT
- Course Duration: Seven days
- Time: 10am to 4pm EDT
- Type: Online group course
- Platform: Zoom
-
Upcoming date:
15 – 21 November 2025
Secure your place today
Train The Trainer Live, Online via Zoom
On completion of your final assignment, you will receive a certificate from the CPD Standards Office in the UK, a certificate from ILM (part of City & Guilds) and a certificate from The British School of Excellence.
Would you like to ask any questions first?
We will be more than happy to explain everything in detail.
The British School of Excellence
is accredited by:
As featured in:
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